Probable Niche

We've identified the niche as direct marketing.

direct marketing

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as direct marketing.

marketing, direct, services, direct mail, business, mail, social media, lists, email marketing, media, data, customers, email, social, news, marketing association, advertising, sales, mailing lists, home's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 01:06 UTC on February 26, 2012. The source was comprised of 17899 characters, of which 13386 are code, leaving an organic character count of 4513. The total word count on the home page is 710. We filtered out 1 numbers, 241 common words, and 20 words shorter than three characters in length, leaving an impact word count of 403. The size of the lexicon (number of unique words) is only 224. We extracted twelve top keywords, leaving 5.35% above the threshold. The number of phrases above the threshold was fifteen.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
bradford group 1912.75%
direct marketing53.35%
employment opportunities42.68%
bradford exchange42.68%
group australia32.01%
united kingdom21.34%
job opportunities21.34%
international sites21.34%
headquartered near21.34%
garden workplace 21.34%
fine collectibles21.34%
current job21.34%
collectibles today21.34%
career opportunity21.34%
career opportunities21.34%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. bradford
  2. group
  3. bradford group


Source Character Count 17899
Code Character Count 13386
Organic Character Count 4513
Filtered Numbers 1
Filtered Words (Common) 241
Filtered Words (Short) 20
Total Word Count 710
Impact Paragraph Count 407
Impact Word Count 403
Impact Lexicon Size 224


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